What if you could draw upon a pool of resources to boost your website to the top of Google’s search results for your keywords? How would that change things for you and your business? Well, you can achieve that with the help of a white label SEO service like Web20 Ranker. For starters, the Web20 ranker client experience paints a picture of a competent and resourceful team.
What is a Google Authority Stack?
When Google apps spring to mind, you probably think of Gmail, YouTube, and Google Maps. But there’s a whole suite of other tools the search engine offers – Sheets, Slides, Forms, Calendar, and Docs, to name a few. Then, of course, there’s the almighty Google search. Wouldn’t it be great if you could tap into the authority of all these products to help your website rank higher on Google?
With a white label SEO service, you can ‘stack’ your firm’s information on Google products, allowing your website to benefit from the increased authority. Consequently, when potential customers search for keywords related to your business, your site will appear higher on the results page, increasing the chances they’ll click through to your site.
How does it work? Your SEO partner can help you set up and manage your Google authority stack by:
- Creating and optimizing your Google My Business listings.
- Link building to leverage Google’s products or assets.
- Developing creative content to help your website stand out.
- Submitting your site to Google for indexing.
Typically, Google prioritizes the indexing of its assets. Thus, your branded search query results may show one or more of these Google assets first. Consequently, a Google authority stack can be a game-changer for any business. That said, how can you tell your Google stack is working? Here’re some variables that may impact the effectiveness of your authority stack:
Quality of Websites
The quality of your content is vital to Google’s rankings. The higher the quality of websites linking to yours, the more authority they will pass on to your website. I know what’s on your mind, “how do I identify high-quality websites?” Well, such sites have the following qualities:
- A good PageRank.
- Relevance to your website’s topic.
- They’re well-established with a good reputation.
- They link to only a few other websites.
Google sees a link from such a site as a valuable vote for your website. As such, your website’s authority and ranking may increase as the search engine’s algorithms consider these links when crawling and indexing websites. Well then, what does this mean for you?
Focus on building relationships with high-quality websites to increase your brand’s authority. Such an approach will go a long way in boosting your website’s ranking – a sign that your stack is doing its job.
Number of Incoming Links
The number of links pointing to your website from other websites is also a key factor in how Google ranks your website. In general, the more links you have, the better. However, there’s a limit to how many links you should have – too many and Google may view your website as ‘spammy’ even if you’re tapping into the search engine’s assets or resources.
Hence, the key is to focus on quality over quantity. In other words, it’s better to have fewer links from high-value websites than a bunch of links from low-quality websites – the former can enhance your rank and have a snowball effect as your brand gains more exposure (a telltale sign that you’re on the right track).
Maximizing Ranking Factors
Your SEO strategy should always be geared towards maximizing ranking factors. A white label SEO service can help build a Google authority stack to this end. By so doing, they can help you take advantage of all the different ranking factors so your website can rank higher on Google. Some of the ranking factors a functional Google authority stack helps with include the following:
- Relevance – By including your website on multiple Google products, you make it more relevant to potential customers. Consequently, your website can rank higher when potential customers search for relevant keywords.
- Authority – Google assets such as YouTube and Blogger are high-authority websites. When you include your website on such platforms, you benefit from the increased authority, which can help your website rank higher.
- Visibility – Platforms such as Google My Business can increase your website’s visibility.
Basically, you can tell your stack is working if it’s helping you take advantage of all the different ranking factors. And when you do, your website can experience a bump in ranking, leading to more traffic and customers. In turn, this can help increase your bottom line.
With the right approach, a Google authority stack can be a powerful tool for any business. Such an SEO strategy aims to enhance user engagement with your brand. This in turn leads to an uptick in website traffic, which can eventually lead to more conversions. If you see such results, your authority stack is working as it should.