What is the Best Online Mapping Software in 2023?

Juliet D'cruz

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What is the Best Online Mapping Software in 2023

When trying to decide on mapping software, the market is saturated. Businesses need to look for a product with a wide array of features and functionality, especially if they’re trying to get a solid return on their purchase. Although many products offer the capacity to map data for your business, only some hold the navigational power to accelerate your business within your industry. Companies should be able to pull meaningful insights, uncover hidden opportunities, and customize all map angles.

What is Online Mapping?

Online mapping software uses geographic information systems (GIS) to offer interactive maps through the internet. For example, Google Maps is an accessible, popular, and interactive mapping software that many individuals have come to rely on.

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Understanding Enterprise-level Mapping Software

Maps offer a visual method of accessing location-based data. Although Google Maps is sufficient for planning trips or finding specific businesses, the program is limited in functionality. It lacks the features and flexibility needed by most custom software development companies.

Identifying the Best Online Mapping Software for Businesses

When using mapping software, look for a cloud-based program that builds on the popular foundation of Google Maps. Look for a program with a variety of features, including customization tools.

Which program offers the best features for online mapping in 2023?

If you’re looking to get more from Google Maps, one application works well for businesses. Maptive offers many features, including analysis, customization, and visualization tools. Users can establish powerful interactive maps within minutes. Let’s take a look at a few key features of this software:

Sales and Marketing Aspects

Maptive offers instant integration of user data into an interactive map. Users can upload their data using Excel, Google Sheets, copy-and-paste, or manually inputting details to achieve an interactive map visualization. From there, users can incorporate built-in census information and demographics data, territory development tools, and drawing elements within the map.

Build Advanced Location Insights

Using Google Maps, Maptive offers full location intel, designing more innovative routes, extracting data by region, optimizing efficiency, and more. The online mapping software allows real-time distance calculation with the click of a button. Users can add multiple stops within the route, automatically optimizing all stops with turn-by-turn directions.

Smart Visualization Components

Maptive incorporates visualization tools paired with Google Maps. Maps are highly customizable, including markers, color schemes, and text-based information. Users can filter their data for easily accessible content, develop color-coded boundaries, and analyze it using heat maps.

Develop Pin Markers You Need

Maptive works with businesses to make it easy to retrieve data. Users can color-code markers, including multiple markers and parameters), customize the map’s appearance and highlight key data points with the user-friendly dashboard. The group marker tools allow the grouping of color or dynamic elements to visualize different variables. Visualization continues with simple bubble map creation by adding a radius circle. Finally, users can highlight clusters of data using pie chart markers.

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Reliability Through Google Maps

Google Maps is known for stellar online mapping capabilities, particularly regarding global coverage. Users can instantly incorporate street views, satellite imagery, route optimization, and real-time traffic from their dashboards without sticking with limitations set by Google. Maptive provides maximum flexibility while incorporating Google Maps functionality, allowing an impressive range of services for businesses of all sizes.


Mapping software helps turn standard information within a database into an interactive, real-time visual that can benefit virtually every aspect of your company. When trying to find the best mapping software, it’s essential to look at the features and functionalities of the program before purchasing. Carefully review the program’s capabilities and how it might benefit your business.

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