5 Things to Know About Social Media and Branding

Juliet D'cruz

Updated on:

Did you know that over 3.6 billion people in the world used social media in 2020? Not only that, the average user spent almost 2.5 hours perusing their favorite platforms. 

Social media has solidified itself in the marketing world with businesses jumping on the social media bandwagon in the last few years. With billions of social media users, the potential for followers and customers is abundant – with the right branding. 

Keep reading to learn 5 things you need to know about social media and branding. 

  1. Create Unique Content

Creating content that is engaging and original is one of the most effective forms of social media marketing. 

If you are promoting a brand or a product, your posts should connect with your audience. There are many brands and businesses using social media for marketing purposes, so you want to make sure that your posts stand out. 

Followers enjoy getting to know the person behind the brand. You can share information about yourself, or the inspiration behind your brand. 

You can also incorporate humor into your content. People love to laugh and they love to share funny content. 

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  1. Collaborate with Influencers 

Influencers are like the spawn of social media and have been so aptly named.

The guarantee that they can influence consumer trends is baked right into the word.

Many businesses have capitalized on this and partnered with influencers that reflect their brand. By collaborating with an influencer, they create awareness around your brand in exchange for free swag or samples of your product. 

With this marketing strategy, you want to find an influencer that relates to your brand. Additionally, you want to ensure that you chose an influencer that has a comparable following. 

  1. Identify Your Audience and Interact With Them 

Defining your audience is crucial if you want to know how to brand yourself on social media. 

Your audience consists of those who need your product or service. Understanding who they are will help you connect with them through your marketing. 

Once you’ve established who they are, you must engage with them.

Social media is exactly that – social. Engage with your followers to attract likes, shares, and comments. The more activity you have on your post, the more likely you are to attract new followers. 

  1. Use and Follow Relevant Hashtags 

Once you have established who your audience is, you can use hashtags that are popular among your followers. 

These will ideally become your customers and you want to ensure that your business has online exposure through the use of relevant hashtags.

You can also follow influencers and other accounts that relate to your brand. You want to consistently interact with users using hashtags, follows, comments, and posts. 

  1. Boost Your Following 

This is one of the most important social media marketing strategies. 

If you want to promote your brand and business, you need a strong following. It is not always easy to generate followers and likes for your posts organically, but there is a way that you can buy followers and likes.

If you want to buy Instagram likes, there are reputable websites with real Instagram likes and social media growth packages. 

Commanding Your Social Media and Branding

Using social media is a great way to advertise a new business or broaden your audience for an established business. Be sure to apply our five social media and branding strategies for successful advertising of your brand. 

For more great social media tips, keep visiting our blog! 

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