Link building will never be dead. A life without link building means there will be bad reviews and minimal (or worse) no brand mentions and branding power.
If you think about it, link building is part of website marketing. It builds your brand, product, or service to online audiences. It is the technical aspect of fostering relationships within your niche.
You can build a link when you establish a relationship with a user or client. Thus, today’s online marketing strategy by an SEO company in the Philippines revolves around genuine relationships and reputation management.
The year 2023 and beyond will have different link building trends, but some tactics will be at the heart of SEO. Below are some evergreen link building strategies your website needs because of PageRank, Penguin, and other Google algorithms.
Evergreen link building tactics
1) Content marketing
Providing value is the best way to gain popularity on the web. You must create high-quality, useful, and relatable content to attract audiences and webmasters to your site. Readers will naturally link to your material if they find it valuable.
There are several ways to generate content. One is to create a new blog post or reuse and recycle your evergreen content. You can rewrite them or transform them into a graphic, GIF, slideshow, or video. Designing an image, an infographic, or taking photos to include in the blog post separates your work and makes it distinct from the thousands of pages on the Internet.
Besides upgrading your posts, you must also decide which content marketing tactic to undertake. A checklist, e-mail marketing, e-book/guides/how-to, listicle, video, and podcasting are content marketing materials you can explore to increase your value.
2) Guest posting
Guest posting is a safe SEO tactic and can lead new visitors to your site. You can connect with webmasters in various niches and establish meaningful partnerships. Guest posting can be part of your content marketing strategy as it involves high-quality articles with anchor text sent to websites with high domain authority (DA).
Guest posting has a process. You must first look for ‘prospects’ or sites to send and publish your work and share them on their social media pages. SEO activities are generally tied to social media marketing activities. There are tools to make the search fast and easy. Only some of the websites you find are qualified, so you must trim your list. Only contact websites that are relevant to your work and pass your qualifications.
Once they accept your work, it’s best to remain on good terms and open your ideas to continue the partnership. It helps you foster a great link building relationship.
3) Local SEO
Several search engine optimizers overlook the benefits of local SEO. Citations on directories make a difference to small businesses and brick-and-mortar stores. The local mentions of the business name, address, and phone number (NAP) on the Internet make them visible to anyone online.
Utilize the power of local directories like Yelp, Merchant Circle, and Citysearch. Look for online versions of yellow pages where you can add business and website information. Local newspapers, magazines, and government agencies connected to commerce are other sites you can list your data.
Other than these pages, use Google My Business (GMB) and Bing Places for Business. These features are strict with their verification process. For example, GMB ensures the legitimacy of your business by sending a postcard with the verification PIN. In addition, under Google’s terms of service, only the owner qualifies to claim a GMB page.
4) Resource pages
Resource pages will live as everyone is on the Internet to look for information. Resource pages are part of a website containing ‘helpful’ links and resources for a particular topic. For instance, a blog about content marketing may have a resource page on creating stunning visuals or grammar tips.
Targeting resource pages work because they don’t exist to sell. There aren’t any call-to-action buttons on the page, so people will likely stay and trust the websites and their links. However, take note that some resource pages may contain affiliate links.
You can find resource pages through manual search. Pair your keyword with “resources” or “links.” Add “helpful” or “useful” before the word ‘links.’ You can also be specific and filter based on the title and URL. You can also search for .edu pages with higher DA than usual sites.
Once you have a list of sites, narrow them down just like you would with your guest posting sites. You can begin your pitch by suggesting a page or a link with a particular content instead of your homepage. Ask nicely, and don’t be hasty. Send a polite request before going for the kill.
5) Link reclamation
Remember the changes you make on your site. If you move your page or change the URL, there’s a chance you will lose valuable links. Link reclamation helps you find and restore those links (and opportunities). It’s also a tactic to monitor competitors’ backlinks.
Once you have all your links in place, check other sites for 404 error pages or expired domains. It’s an opportunity for you to pitch a link. List the links you’d like to reclaim and hustle before someone else does.
You can also apply link reclamation on sites or content mentioning your brand name or website that doesn’t link back to you. Don’t ignore that detail. Instead, send a polite e-mail to the website to remind them to use links appropriately.
Link building exists for a reason. It’s like the skeleton of search engine marketing and optimization. Without it, websites and brands would fall into an abyss. Of course, search engines are changing, but these five are undying link building tactics that will save your brand and website from algorithm updates.