As the automotive industry evolves, so do the ways in which car dealership marketers sell their vehicles. One of the most critical components of successful vehicle merchandising is photography. High-quality photos can make a huge difference in the buyer’s decision-making process, and that’s why the best car photography is essential for boosting vehicle merchandising.
In this blog, we’ll explore the importance of the best vehicle photography for vehicle merchandising and how to achieve it. We’ll also discuss the benefits of professional photography for car dealerships and tips for taking stunning car photos.
Importance of the Best Car Photography for Vehicle Merchandising
When it comes to selling a car, pictures are worth a thousand words. In today’s digital age, where online sales dominate, high-quality vehicle photography has become more important than ever. According to a study, high-quality photos can increase click-through rates by 47% and conversions by 93%.
The best photography helps dealerships showcase their vehicles in the most attractive way possible. It captures the car’s unique features and highlights its key selling points, making it easier for potential buyers to envision themselves driving it. Professional photography is at the core of what Spyne provides. With the help of artificial intelligence (AI), Spyne specializes in capturing and editing to create stunning images of cars for their clients.
Car dealerships face a highly competitive market and need to stand out. One of the best ways to do this is by investing in professional vehicle photography services. Professional car photography offers numerous benefits for car dealerships, including improving their online presence, increasing sales, and enhancing their vehicle efforts.
Here are some of the key benefits of professional car photography for car dealerships:
- Improved Online Presence
With the rise of the internet, car dealerships are now required to have an online presence. Photography can help car dealerships improve their online presence, making their vehicles stand out and attracting more customers. High-quality images not only grab attention but also help potential customers to visualize the cars in a more realistic and appealing way.
- Increased Sales
Professional photography can increase sales by making vehicles look more attractive and desirable. A study conducted by Auto Trader found that vehicles with professional photos sold 20% faster and for an average of $1,000 more than those with amateur photos. This shows the importance of investing in car photography for car dealerships.
- Enhanced Vehicle Merchandising
This involves showcasing a vehicle in the best possible way to attract potential customers. Professional photography is an essential tool for merchandising as it highlights the features and benefits of each vehicle. By investing in professional photography, car dealerships can create a consistent and appealing look across their marketing materials, making it easier for customers to recognize and remember their brand.
- Competitive Advantage
In the highly competitive automotive market, having the best photography can give car dealerships a competitive advantage. By investing in professional photography, car dealerships can stand out from their competitors and attract more customers.
While professional photography may seem like an additional expense, it is actually a cost-effective investment. By improving their online presence and increasing sales, car dealerships can quickly recoup the cost of professional photography.
- Customer Engagement
Professional photography can help car dealerships engage with customers more meaningfully. By showcasing their vehicles in a visually appealing way, car dealerships can create an emotional connection with potential customers and increase their likelihood of making a purchase.
Professional car photography is essential for car dealerships looking to improve their online presence, increase sales, and enhance their vehicle merchandising efforts. By investing in car photography, car dealerships can gain a competitive advantage, engage with customers more meaningfully, and ultimately increase their bottom line. Professional photography is a must-have tool if you are a car dealership looking to stand out in a crowded market.
Tips for Taking Stunning Car Photos
Here are some tips for taking stunning car photos that can help boost merchandising:
- Identify the best time for you: The time of day can make a big difference in the quality of the photo. The best time to take car photos is during the golden hour, before sunset, or after sunrise when the light is warm and soft.
- Finding the Right Location: The photoshoot location is also important. It should be a place that highlights the vehicle’s features and provides a beautiful background. It can be a city skyline, a beautiful natural setting, or an iconic landmark.
- Invest in the right equipment: You need the right equipment to achieve the best photography. A high-quality camera with a wide-angle lens, a tripod, and a polarizing filter can help you capture stunning photos.
- Maintain a clean car: A clean car can make a big difference in the quality of the photo. Ensure the car is washed, polished, and free of dirt or debris.
- Make use of AI editors: If you use Spyne, you don’t need to follow any of the above points. Just shoot your car image from their app. The background is automatically replaced to a more professional studio one. The app also takes care of removing reflections in the window and masking the number plate. All this is done with AI ro give you quick and accurate results.
In conclusion, the best photography is crucial for vehicle merchandising. High-quality photos can increase online traffic, generate leads, and boost sales. Professional vehicle photography is a worthwhile investment that can help dealerships stand out from the competition and drive more sales. Spyne’s artificial intelligence is a reliable and trusted technology service for all your car photography needs.
By following these tips for taking stunning car photos, car dealerships can showcase their vehicles in the most attractive way possible and drive more leads and sales.