If you want to increase your organic search traffic, this is the guide. We’ll go over some of the most valuable things that can help you boost your rankings and increase your website’s visibility overall.
First off, let’s talk about what SEO actually means. It stands for “search engine optimization.” The goal is to make changes on a website to rank higher in search engine result pages (SERP). Each time a user makes a search query, Google will return a list of relevant websites and their rankings based on over 200 different ranking factors. If you can improve those results through SEO, people might be more likely to visit your site instead.
Before we continue, we want to note that SEO is an ongoing process. That means you’ll need to make changes on your site regularly, but they can create long-term benefits for your rankings and traffic over time. If you don’t have the time to make SEO a part of your daily tasks, it might be time to contact a reputable and international advertising agency to do it for you.
Now that we’ve got the basics out of the way let’s get into some actual tactics that are proven to work.
Content Is King
People tend to forget the importance of creating high-quality content for their websites. If you’re not doing this already, then you should start right away. Here are a few reasons why content is so important:
Users want information – Content acts as the bridge between visitors who look at your pages and returning visitors who come back because they find value in your site. This content could be in the form of a blog that you post or an informational page.
Either way, providing content that people find valuable will keep them coming back – and hopefully sharing your information as well. It can also help establish you as a thought leader in your industry by showing visitors that you’re the go-to source for relevant topics.
Google likes it – Google uses dozens of factors when determining how high sites should rank in their SERPs. One crucial factor is the number of times users spend on a website once they visit it. When users see a result from Google and click on it, they want to be satisfied with whatever site they end up on, so they’ll stick around longer (which is excellent for SEO).
One way to make this happen is by providing great content. Google likes this because it means people are satisfied with their search results and will be more likely to make a return visit in the future. Content also helps keep your visitors on your pages longer, which can help improve rankings.
So if you want an edge over your competition, start posting articles that provide information that users are looking for. The more helpful the content is, the more likely they’ll stay on your site instead of clicking away to another result within SERP.
An essential part of getting organic traffic from search engines is choosing the right keywords. These are terms related to what your site discusses, so try to have at least 30-40 relevant ones listed under “keywords” in your site’s backend.
Listing these keywords will help you find which terms or phrases are most common among users who search for what you offer. So if your business is related to “how to train dogs,” then using that phrase within your content could boost rankings for it when people search for that phrase.
It might also be something like “tips for training dogs” or even just the word “dogs.” Whatever people type into Google when looking for information about what you do, that should be one of the terms listed in your keywords section to impact ranking in SERP positively.
Link building is another essential part of ensuring your site appears in Google and other popular search engines. By creating links to highly relevant sites, you’re demonstrating to Google that you know how to play the game and can influence results as well as direct traffic.
There are a few ways you can go about building links:
Guest posting – Guest blogging is an excellent way to gain exposure for your site and build up those all-important social signals. It also helps establish relationships with other sites, so they might be more inclined to link back in the future too. The trick here is finding blogs with a large audience that don’t require payment for each guest post (since this would defeat the purpose of gaining free exposure).
Reach out – If you want quick, high-quality links, then you should consider emailing or calling businesses that seem relevant. This could be through partnerships or by offering some link exchange. It’s essential to have this conversation before putting any links on your site, so you don’t damage your brand or annoy the company with whom you’re trying to build a relationship!
Get creative – Don’t limit yourself to just one type of link building if there are other ways you can demonstrate how your website is valuable for users. Try different tactics and track results to see what improves organic traffic the most.
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