If you’re a small business owner looking to invest in digital marketing services, you may have come across SEO packages and SEO campaigns. In most cases, a SEO package will be the most cost effective way for a business to increase its overall digital marketing spend.
In this article, we are going to cover why businesses (small and large) should invest in an SEO package. Not only are SEO packages the most cost effective digital marketing solution for businesses, they are the single best way to undertake SEO.
Increasing Website Traffic
Any business owner will tell you that website traffic is essential for success. After all, potential customers need to be able to find your site before they can purchase your products or services. One of the most effective ways to increase website traffic is through search engine optimization (SEO).
By optimizing your site for specific keywords, you can make it more likely to appear in search engine results pages (SERPs). In turn, this can lead to more website visitors and, ultimately, more customers. For small businesses, investing in a custom SEO package can be a great way to increase website traffic and boost sales.
A qualified SEO expert can help you identify the right keywords for your business and then optimize your site accordingly. As a result, you can enjoy increased web traffic and a better bottom line.
SEO Packages Are Affordable
One of the best parts about SEO packages is that they are affordable. Usually designed with smaller digital marketing budgets in mind, packages from an SEO agency are usually more affordable than paying for SEO by the hour.
By getting a custom SEO package for your business, you can expect to pay 50-60% less than using a SEO provider on an hourly basis. This is generally because your SEO spend is split over a twelve month period and the SEO agency isn’t going to suffer any loss by investing countless upfront hours into your campaign.
Since SEO packages are so affordable for most businesses, they are now the most popular way to conduct SEO for a small business owners website.
On-Page & Off-Page SEO
Most SEO packages will include a combination of on-page and off-page optimization, as well as content production. On-page optimization refers to the process of optimizing individual web pages in order to improve their ranking in search engine results pages (SERPs).
This can involve tasks such as improving title tags, Meta descriptions, and header tags, as well as increasing the use of relevant keywords throughout the page. Off-page optimization, on the other hand, refers to actions that are taken outside of the website itself in order to improve its ranking.
This can include link building and social media engagement. Finally, content production is also often included in SEO packages. This involves creating high-quality, keyword-rich content that can help to attract visitors to the website and improve its ranking in SERPs.
Personal SEO Manager For Your Website
One of the key benefits of using a SEO agency is that most SEO packages come with a personal SEO account manager. This account manager will work with you to set goals and create a customized plan to achieve them.
They will also track your progress and make changes as needed to ensure that you are on track to reach your goals. Having a personal account manager for your SEO package and SEO campaign is a great way to ensure that your campaign is being managed effectively and that you are getting the results you want.
SEO Packages For Businesses In Summary
SEO packages are a great way for businesses to increase website traffic and boost sales. By investing in a custom SEO package, you can expect to see an increase in web traffic as well as a better bottom line.
Most SEO packages include on-page and off-page optimization, as well as content production, which can help to improve your site’s ranking in search engine results pages (SERPs).
Additionally, most SEO agencies offer a personal account manager who will work with you to set goals and create a plan to achieve them.