Why a mental health app is a useful tool and a great idea for a startup

Berry Mathew

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Why a mental health app is a useful tool and a great idea for a startup

A mental health app is a useful tool as it can help improve a person’s mental health by providing access to quality information and resources. That is why the questions of how to make a mental health app and why they are worth developing are getting more relevant every day. Let’s learn a few reasons mental health apps can be useful for people:

  • Easy access to professional support: many offer access to certified professionals through phone calls, video chats, or live messaging. 
  • Improving self-awareness: many provide a variety of tools and exercises to help you understand and improve your condition. 
  • Crisis support: many have features that help users in crises, such as an emergency call or support if they find themselves in a state of panic.
  • Privacy and anonymity: their use can be anonymous, which can be especially important for people who are shy about communicating their problems with others.
  • Effectiveness: some studies show that they can be effective in reducing symptoms of depression and anxiety.

Using such platforms can help improve a person’s health by providing access to support, information and resources that can help manage various problems.


Statistics show a growing interest in these apps to improve health. The market will grow significantly. According to research, the global mental health apps market size is expected to reach $10.2 billion by 2027.

Such platforms are the most popular in the U.S. and the U.K. According to a Statista study, 26.3% of U.S. adults and 19% of U.K. adults used them during the year. 67.8% of users used apps to manage anxiety and 63.5% used apps to manage depression. Such platforms are becoming increasingly popular and represent significant potential.

Why can mental health app development be a success? 

Mental health is a global issue and more and more people are looking for ways to improve their condition. Mental health apps give people access to resources and tools, which makes these apps very much in demand. Development can be successful for other reasons as well:

  • The ability to personalize their experience and choose the approach that best fits their needs. Most apps offer personalized recommendations and tools, which can improve efficiency and usability.
  • Can be used anytime, anywhere, making them convenient for people who can’t visit psychologists and therapists in real time. This can greatly improve accessibility to services.
  • Help reduce stigma. Apps provide a way for people to get help from the comfort of their own homes, which can reduce feelings of shame and humiliation.
  • Have the potential to scale and can reach a large audience. With the power of mobile platforms, apps can be made available to people all over the world.

Types of mental health apps 

There are many different projects that can help people. Some of the most common types include:

  • Meditation and relaxation: help learn how to meditate and relax, which can reduce stress and anxiety.
  • Sleep: help improve the quality of one’s sleep by providing personalized guidance and tools.
  • Anxiety and depression management: help manage symptoms of anxiety and depression by providing support and psychological techniques.
  • Self-help: provide information and tools; for example, they can contain articles, videos and exercises.
  • Social support: allows you to connect with others who are going through similar problems, which can help them feel less alone and isolated.
  • Therapy: provide access to professional services, such as online therapy, chat therapy, or therapy programs.
  • Coaching – contains exercises and programs.

Each of these types of projects can help improve one’s condition. It is important to consider the needs and preferences of your target audience to create a product that is most effective.

What problems do mental health apps help to cope with and how?

These types of projects can help with a variety of problems. Some of these include:

  • Help users learn to cope with stress and anxiety by providing relaxation techniques and exercises.
  • Can contain exercises and psychological techniques that help users improve mood and learn to manage symptoms of depression.
  • Can help improve sleep quality by providing advice on daily routines, relaxation exercises, and other tools.
  • Can help you quit smoking, alcohol, or drugs by providing motivational messages and exercises.
  • Can help you learn to communicate better and manage your emotions during conflicts.
  • Contains articles, videos and exercises.

These projects help with different problems by providing personalized advice, tools and support. Some apps may also provide access to professional psychological services, such as online therapy or chat therapy.

What features should be implemented to make the user want to use your product? 

There are many features that can make a mental health app more appealing to users. Some of them include:

  • Everyone wants to see that the project addresses individual needs and provides personalized recommendations and tools.
  • Ease of navigation, an attractive interface, and user-friendly features can make the platform more appealing.
  • The progress tracking feature helps to understand how well a person is doing with their goals.
  • Features such as reminders, progress notifications and support messages can help one stay on track to reach their goals.
  • Access to professional help can make the mental health app more appealing.

Many also appreciate the privacy and security of their data on the app. They want their personal data and information to be protected, so the app should protect the privacy and security of user data.

A mental health app development guide

Development can be a complex process that requires careful planning and following certain steps. Below are the app’s basic steps and a few additional tips.

  • Define the goal: Before you start, determine what problem your app will solve and what target audience you will target. 
  • Develop the design and functional requirements based on the defined goal.
  • Develop an MVP (Minimum Viable Product).
  • You can integrate additional features such as motivation, progress tracking, support from professionals, and others.
  • Conduct testing to make sure it works and is reliable.
  • After testing, you can launch the project into the marketplace.

Some additional tips:

  • Consider partnering with experts.
  • Make your platform accessible to a wide audience.
  • Use technology and data to improve quality.
  • Focus on functionality.
  • Support updates.

Following these tips will help you create a quality and effective solution to improve the health of your audience.

How to monetize your project

The app can be paid to download. This means that customers have to pay to download it. This method of monetization can work if you offer high-quality and unique content. There are several other ways to monetize. Here are some of them:

  • You can offer a subscription option.
  • You can place ads to make money.
  • You can set up affiliate programs with other companies.
  • Providing paid content.

It’s important to remember that choosing a monetization model depends on your audience, type of app, and functionality. You need to choose the one that best fits your needs and goals.


Developing mobile technology and the internet in recent years has led to mental health apps becoming more accessible to people around the world. They will continue to be relevant in 2023, as mental health remains a major issue facing people across countries and cultures.

Developing new designs can lead to innovative and effective treatments. Technology can help create a more personalized and accessible approach to treatment, which can improve patient outcomes. In 2023, the market will continue to be relevant and important and may represent an opportunity to create a useful product and expand the business.