What Are the Most Important Elements of a Good Banner Ad Design?

Juliet D'cruz

Updated on:

Did you know that around 45% of small businesses fail in their first five years of being in business? If you are looking to stay out of this statistic and are looking for the best ad design tips to help you stand out from the competition, you are in the right place. We have put together this short guide to share the most important design elements of a good banner ad design. 

Keep reading to learn how you can make the best ad designs out there.

  1. Simplicity

One of our best tips is to keep it simple because less is more when it comes to ad designs. If you put too much in your design you can confuse your potential customers and turn them away before they read what your ad is trying to tell them. Sticking to simple and strong will make the world of a difference when working with a banner creator

Strong copy and choice of fonts can make a major impact and help people take action. The copy on your design should be limited to four lines or less and the headline and body should be in different font sizes. 

  1. Animation Is Your Friend

Animated web banners usually do better than static banner ads. The key is to stick to simple animations that are no longer than 15 seconds. Once your animation loops a few times (it is best to not loop more than 3 times), you can make the last frame a specific call to action. 

Keep in mind that you do not want your animation to distract from the message you are trying to send. 

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  1. Call to Action

What you want your viewer to do should be clear and not subtle. Some examples of ad call to action phrases include “Get Started Now,” “Learn More, and “Watch Now.” Your call to action should be placed on a focal point of the ad. 

You can opt to have a separate button with the call to action phrase for people to click or you can simply have text in the headline or subhead of the ad. 

  1. Buttons

Buttons are a great way to have someone go exactly where you want them to be with a click of a button. If you decide to use buttons then you want to place them after your main copy. One of the best locations is on the lower right side of your ad.

We recommend using contrasting colors that will help the button stand out rather than blend in with the rest of the design.  

Ready to Level Up Your Banner Ad Design?

We hope that now that you have our top tips to create the best banner ad design out there, you can make informed decisions while you are creating your next design. 

Did this article help you out today? Please keep browsing the rest of our business section to catch our latest tips and tricks. 

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