Digital marketing specialists tend to carry out many different tasks each and every day to improve their clients’ SEO and achieve their long-term online awareness goals. The job can involve juggling many tasks and strict time management can be the key to success while the lack of it can spell disaster. With so many facets and components involved in SEO and digital marketing, staying organised and prioritising your work is a must.
If you think your days could do with a little more organization, read on to discover our top tips for digital marketing specialists today…
Set clear goals
Before you can even think about prioritising your time, you need to know what it is that you will need to spend that time on. Carefully think about and set out all of the goals that you wish to achieve in a given week or month and then break down all of the tasks you have to do to achieve them.
SEO is so important to your business, and to properly work towards your end goals, you need to know what they are and how to get there.
Once you have your tasks, it is now a matter of putting them in order. It is important to know what you must start with, what cannot be done until something else is finished, and what is perfectly fine to leave until later. You can’t, for instance, evaluate the success of a certain piece of content until it has been written, posted, and had time to work.
An SEO specialist in Brisbane, for example, may be juggling several tasks and accounts at once, but you can be sure that they will be handled in order of priority.
Create a schedule
The next step is to then create a schedule. But remember, you have to be realistic and honest, even with yourself. If you know that a job will take 4 hours, don’t try and accomplish it in 2. You may end up making mistakes by rushing, or overbooking yourself and missing something important later on.
Clearly write down any deadlines that must be met, any time periods in which you should have achieved certain goals or finished various tasks. This will help ensure that nothing gets missed.
Another great tip is to get some of the more difficult tasks done earlier in the day. If it fills you with dread, crush it immediately and then it’s plain sailing after that.
It may sound counter-productive, but taking breaks can actually increase productivity and help you manage your time better. Taking a short break between tasks can allow you to change your focus, get ready for the next job and avoid burnout. Studies have shown that human brains aren’t set up to focus on one task for even an hour without a break, so take one. Doctor’s orders.
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Last, but by no means least, our final top tip is to delegate where you can. SEO is such a huge area by itself, and the work involved can easily be too much for one person or even a small team. That’s why so many businesses choose to hire outside SEO marketing companies to help out.
Within your company, you can allocate certain individuals tasks to free yourself up for more specialised work as well. This can help you to focus on what really matters – raising up your ranking in the search engine results pages and achieving your goals.
- Know your goals.
- Prioritise well.
- Create a realistic schedule.
- Take regular breaks from your work.
- Learn to delegate appropriately.
It’s almost certainly worth using the many online organization tools that are available to you. And if you are particularly gifted at losing time, you could benefit from setting alarms on your phone.
All in all, the most important thing is that you work well in a team and leverage those around you. Play to your strengths, get the hard work done in the morning when you are at your most productive, and the rest will follow.