As a business owner, you want your business’ advertising to stand out from the crowd. One way to diversify your company’s current marketing plan is through the use of car wrap advertising. Car wrap advertisements essentially act as mobile billboards, as they utilize promotional decals placed on a car or fleet of cars that can drive around the city to spread brand awareness. Car wrap advertising is a great form of advertising to catch the eye of consumers who travel by car instead of mass transit, as they’re less likely to be aware of bus shelter and subway station advertisements.
If you’re new to car wrap advertising, we’re here to help. Let’s dive into all of the ways that car wrap advertising can improve your existing marketing campaigns and expand your business’ commercial reach.
What is Car Wrap Advertising?
Car wrap advertising is a form of out-of-home advertising through which a company will apply vinyl decals to cars that market their products or services. Think of car wrap advertisements like mobile billboards: they present a bold, static image to draw potential consumers in as a regular billboard would, but they’re able to get a wider array of viewers as they drive around a given area.
What are the Benefits of Car Wrap Advertising?
Car wrap advertising can be incredibly beneficial to your business in a number of ways:
Car wrap advertising can vary in price depending on how big of a car wrap your driver agrees to. For instance, you’d likely pay a driver who signs on for a full car wrap more than one who only agrees to a partial wrap. Given this, you can choose a configuration of car wraps that suits your budget, while still raising awareness for your brand. Plus, you can easily change out old car wrap advertisements for fresh designs to promote new products or services as time goes on, making them a versatile and cost-effective advertising solution.
Increases Brand Visibility
Car wrap advertising also helps to elevate your brand’s visibility as the ad will go anywhere the driver goes. This means that you can attract consumers from a variety of different areas, and bring in new customers you might not reach with traditional advertising methods.
How to Optimize Your Car Wrap Advertising Efforts
If you’re considering implementing car wrap advertising as a part of your company’s out-of-home marketing strategy, you’ll want to ensure that you’re doing all you can to get your car wrap advertisement seen by as many people as possible. Some ways to optimize your car wrap advertising efforts include:
Hire Responsible Drivers Who Are Always on the Go
Typically, drivers who are looking for a bit of extra cash will apply to car wrap advertising job postings. You’ll want to hire a driver who’s got a car that’s in good shape and lives within an area that you’re looking to target consumers in. Typically, the most successful car wrap advertising campaigns are ones that take place in busy metropolitan areas, as more people are likely to see cars with your business’ ad driving by. By hiring drivers who live in areas with higher visibility, you ensure that your car wrap advertisements are seen by as many people as possible, many of whom may be converted into new customers.
Choose Your Wrap Design and Size
You’ll want to take special care in designing your car wrap advertisement in order to grab the attention of those walking and driving by. It’s a good idea to utilize designs with bold, bright colors that will make the car stand out from others on the road. For instance, a car covered in a hot pink vinyl wrap is far more likely to draw tons of eyes than a car wrap advertisement in a simple silver hue.
Additionally, you’ll want to consider the size of your car wrap advertisements. You could choose vinyl wraps to cover whole cars, or you could go with smaller wraps that only cover a smaller portion of the car. Obviously, having a car wrap advertisement that covers a whole vehicle is more likely to be noticed; however, smaller car wrap advertisements can be great if you want to have more cars on the road with your ads on them if you’re on a tighter budget.
In conclusion, car wrap advertising is a great way to diversify your current out-of-home advertising campaign and reach new consumers that you might not otherwise. It’s also incredibly cost-effective as well as customizable, making it a smart investment for any business. Just be sure to hire responsible drivers who are always on the road in popular areas and craft a bold car wrap design that’s sure to turn heads in order to maximize your car wrap advertising success. By taking your business’ advertising on the road, there’s no doubt your brand recognition will grow.