The number of people who use the internet to buy products and services is constantly growing, so most retail businesses decide to sell online, either exclusively or as a hybrid store that has both a store in the virtual world and the real world. And regardless of whether you are just starting or have already been selling online, using one of the most popular and biggest marketplaces on the internet right now, Amazon, is a great idea.
Ideally, online retail businesses would use different channels to sell their products online. For instance, you could create a great eCommerce website, you could use social media shopping, you could sell on Amazon and other marketplaces, etc. But even if you start your business only selling on Amazon you can make a profit. Aside from using it to sell your products, you can also use its Fulfilment by Amazon system, and use it to store, package, and ship your products.
1. It Will Give You Access to Millions of Potential Buyers Worldwide
Amazon is said to be one of the most popular places where people shop online. Consumers look for convenience above all, which is why online shopping is getting increasingly more popular in the first place. And Amazon provides them with very efficient ways to find what they are looking for, learn the necessary information about it, and purchase it. This is why it boasts over hundreds of millions of active customer accounts and why more than 200 million of these are so devoted to it, that they decide to invest in Amazon Prime subscriptions.
So, when you sell on Amazon you can expect that millions of potential buyers across the globe may see your products and become your customers. Such reach can make a huge difference in your revenue, which is why selling on this huge online marketplace is one of the greatest growth tactics for retail businesses. Thanks to all of this, in a way, being on Amazon will also help you in your marketing efforts, since it will increase your brand visibility.
2. It Will Improve Customer Satisfaction
As we mentioned before, fulfillment by Amazon (FBA) is a great shipping solution for online businesses. Delivery delays, damaged products, and similar issues during shipping are the number one reason an online store may fail. If you become an Amazon FBA business you won’t have to worry about storing, packing, and shipping products. Everything will be done by Amazon, and if anything happens during shipping, they will take responsibility.
3. It Will Make Your Business More Efficient
Another great benefit of becoming an Amazon business is that they will take care of a lot of aspects of your business, especially if you are an FBA business. Keep in mind that the people who will find you on Amazon are Amazon customers. This is why it’s in their best interest to provide the best possible service. This will leave you a lot of time that you can spend completing other tasks and handling other aspects of your business.
Many entrepreneurs can make use of a holding company particularly if their business owns IP assets. However, many entrepreneurs are unaware of what a holding company is and what its benefits are. A holding company is a company created for the sole purpose of holding assets of various kinds. This can be a means of protecting assets from the liabilities of other businesses. For more information, consider this resource which explains holding companies in more detail.
4. Potential Customers Will Trust You
Reputation is everything in business. But the digital world doesn’t make it easy for online stores to look trustworthy to potential customers no matter how much effort they put in offering the best quality products or services, and the best customer service. It can be hard to always ensure good reviews and high scores since even the smallest mistake can inspire a customer to write a review that will stop others from buying from you.
With over 200 million people buying on Amazon, it’s no surprise that businesses that sell on this marketplace see higher conversion rates. These numbers tell us that consumers find it trustworthy. And if you use it to sell your products, potential customers will have more trust in you than if they stumble upon your online store in another way. Because Amazon’s reputation transfers to businesses that sell on it.
5. It Is Affordable
Creating a superb website for an online business, and developing a winning marketing strategy is a big investment. This is one of the reasons why if you want to start selling online, it’s a great idea to find a more affordable solution. And that’s one of the most important reasons why you should think about starting an Amazon business.
Whether you are just starting a business or have already been selling online, Amazon offers a great opportunity for increasing visibility, building reputation, and increasing profitability. Amazon is undoubtedly a great platform to sell products, instead of using it exclusively, you should also have an online store that offers the best customer experience, as well as use the shopping features offered by social media platforms like Instagram, Facebook, or Pinterest.