Juliet D'cruz

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To carry out an Ecommerce site, it is necessary to know the critical stages that are part of an online sales process to implement them in the business. In this sense, one of the aspects has to do with the data, since those who manage to analyze and measure it correctly are faced with the possibility of improving their sales strategy. With the creation of realistic KPIs and monitoring, they can increase the profits of any digital business.

Some of the essential Ecommerce metrics to analyze are:

# 1. Visits:  It is important to check all the new and returning visitors to the site and where that traffic is coming from. This provides a robust baseline measure for visits. Where does the traffic come from on your site? Is it direct traffic, from a search engine, or is it from another website? Knowing where your visitors are coming from is crucial for proper targeting.

# 2. Pageviews  – Summarizing how many times someone has visited a specific page serves to distinguish the popularity of different parts of an  Ecommerce site and optimize them accordingly.

# 3. Keywords –   Use keywords to assess how well your SEO efforts are working. Seeing which ones are used frequently helps you optimize your content based on that information. For example, if you are running a coupon site then all of your keywords should be coupon-related. 

# 4. Feedback –  Taking note of the comments and opinions of customers that a page receives is a great way to improve service. Responding to them quickly and providing the appropriate help is an important part of the strategy.

# 5. Bounce  Rate – Bounce rate indicates what percentage of visitors look at a page on a site and leave. This is important –  a high bounce rate can indicate that a product page or price is not attractive enough for potential customers to stick around and complete their purchase.

# 6. Mobile visits  – It is increasingly important to optimize each site for mobile devices:  51.3% of the traffic comes from these teams, and it represents 36.8% of the sales. That means that if a site is not compatible with them, it is losing customers.

# 7. Customer satisfaction  – Customer satisfaction is critical to brand reputations. Getting and keeping loyal and satisfied customers is vital as these customers will ultimately drive growth by becoming brand ambassadors.

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# 8. Conversion rate – The conversion rate is the number of visitors that enter a site and become buyers. Conversions are not limited to one website; they can be tracked from other sources, including social media, email campaigns, and promotions, among others. Understanding these conversion rates will show what is working in terms of driving sales, allowing you to carefully plan for future growth.

# 9. Abandonment rate – The average global online shopping cart abandonment rate is 76.9%.  With the right tools and strategy, it is possible to redirect and recapture these potential clients.

# 10. Value per visit  – Tracking this data allows you to understand the value of individual visitors to each site. The value per visit can be divided by the income of the site or by the number of visitors during a given period. This allows you to make more informed advertising decisions and calculate your ROI. Measuring is about figuring out which sources are driving customers to a store and how those customers interact with each product and page when they get there. Tracking the correct Ecommerce metrics improves the business model and helps understand the buyers’ journey.

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